Rationale
We believe the best way to learn a new language or skill is through practice. Rather than sending out a booklet or flyers with information, we chose to set up in house staff training for companies because people can learn more on a direct contact basis.
The content of our movie clip is scripted on a real business situation, so that our target audience can relate themselves into the story.
The modern businessman has grown an unbreakable bond with their mobile phones. Therefore, the Gesture library (plug-ins for cell phone) we created is the most effective medium to deliver our information. Every gesture is showed in motion with detailed explanation of how and when to use it.
The in-flight demonstration would be a new, entertaining yet informative medium. While people are flying to a foreign country, they will be more receptive to learn about the customs of that country.
Thursday, November 8, 2007
corporate website
Cabin Crew Demonstration
Gesture Library
The Gesture library (plug-ins for cell phone) we created is the most effective medium to deliver our information. Every gesture is showed in motion with detailed explanation of how and when to use it.
Here are some picture about how to use our gesture library.
in the library, people can search the gestures from different culture, we break it down into 3 categories:
All, Country and Situation. the user can search the gesture depends on their needs. We have male and female presenter to demonstrate the motion.
Here are some picture about how to use our gesture library.
in the library, people can search the gestures from different culture, we break it down into 3 categories:
All, Country and Situation. the user can search the gesture depends on their needs. We have male and female presenter to demonstrate the motion.
Sunday, November 4, 2007
Final out come1
this is one of the ideas for our final out come, a movie clip.
the purpose of the movie clip is to educate people about the cultural differences.
We intend to make the movie in a funny way in order to make our audience remember it more.
here is the rough script of the movie clip:
1. Business Card
(Cast: Aussie/ Japanese, Role: Businessmen, Location: meeting room)
Open on a Wide Shot of office, an Australian businessman is talking on the phone with his boss and waiting for a Japanese businessman to come for a meeting.
SFX: knocking the door.
Aussie stands up and goes to open the door. The Japanese step inside the office. Japanese bows to greet but Aussie extends his hand for a handshake.
Zoom in to close up of the Aussie’s right hand which is at the level of the bowing gesture.
Zoom out, Japanese immediately stands up and extends his hand for handshaking, while Aussie tries to bow this time.
After realizing the cultural difference, now they both stand up and bow, then shake their hands. They look at each other carries with a smile.
Japanese took his name card from his wallet and pass it to Aussie with both hands. Australia receives it with his left hand put it straight way to his back pocket.
Zoom into (Close up) Japanese’s face, he is offended.
Cut to Medium shot of office table, they are about to finish the meeting. Aussie asked the Japanese one question.
Aussie: What’s the name of your colleague I should contact with tomorrow, Mr.?
Japanese: Nakamura.
Zoom into Aussie, taking the name card from his back pocket and tries to write the name on it. He repeats the name while he writes.
Aussie: Nakamura
Zoom into Japanese’s face, and he looks totally offended. He quickly stands up, throwing the files on the Aussie’s face and walks out of the room.
Focus on Aussie's face, he looks puzzled and doesn’t know what’s going on.
cultural gesture in text
in this section, there are some common hand gestures from Italy, France , Turkey and Greece.
Italian
What do you expect?
The tips of all fingers of one had are brought sharply together to from an upward- pointing cone. The hand can either be held motionless or be shaken more or less violently up and down, according to the degree of impatience expressed.
In
In
Have you a cigarette?
The index and middle fingers are extended as though holding an invisible cigarette. For greater emphasis the fingers may be raised to the lips.
Ring up
The index finger makes a dialing movement near the ear.
Just a minute
This gesture, with the raised hand palm-forward at eye-level, calls for attention in order to add an explanation or raise an objection.
I have to go to the bathroom
For permission to leave the room at school or go to bathroom the hand is raised and held steady, with the index and middle fingers erect, at times in the form of a V.
Crossed fingers
This international gesture, used particularly by children, is made out of the interrogator’s sight (often behind the child’s back) and indicates that he does not consider himself bound by his words.
In
In
Hunger
The flat hand, palm downward, cuts rhythmically sideways against the waist at stomach level.
A drink
The index, middle, ring and little finger are curved to the shape of a glass, while the thumb, raised to the mouth, suggests the flow of liquid.
Excellent
This gesture expresses approval and at the same time hearty satisfaction. It is typical of the good-natured and contented gourmet.
Contentment
The hands are rubbed together, as though to warm them.
Come here
The index finger is used in an international beckoning gesture.
Artful
The back of the thumb is drawn across the cheek from ear to mouth, to indicate that the person under discussion knows the ropes.
Thumbing a lift
A gesture introduced by hitch-hikers. The arm moves parallel to the road and the thumb indicates the direction.
What a bore
The hand is tapped slowly and rhythmically against the chest to suggest a weight on stomach.T The gesture expresses boredom and weariness with something or someone who proves indigestible.
Secret liaison
The index fingers of both hands are brought sharply together and held parallel for a moment. This means that two people have reached a secret understanding, or that they meet in private.
Rage
Race can be expressed by biting the knuckle of one finger, generally the index. It is not necessary to bite it hard, the mere gesture is sufficient.
Threat
The flat hand, palm dawn wards makes a rapid, slashing movement across the throat, to suggest a blade.
Payment
The closed first is lowered slightly while the ball of the thumb and index finger are rubbed together. It may also mean” have you the money?” or “it is a question of money”
Ok (Good)
The hand is held up, with the palm facing away from the gesturer, and the thumb and forefinger touching to form a circle. The other three fingers are extended and slightly spread.
Be alert
The index finger is placed on lower eyelid, drawing it slightly downward. The meaning is: beware or remember our agreement.
In
Theft
The open hand is held out. Then the fingers, one at a time, beginning with the little finger are slowly closed, only the thumb remaining extended. The movement resembles that of the hand on a harp.
Silence
The index finger is laid across the lips, as if to keep them shut.
Wait a moment
The hand is kept flat as to stop the person whom we are talking to.
To write
The right hand pretends to write on the left hand.
To read
The index finger of the right hand runs across left hand as on a page.
Word of honor
The flat hand stops on the chest.
Prison
The hands are crossed at the wrists, as if they were handcuffed.
I don’t care
The hand touches the chin then moves forward.
As thin as this
The little finger is the smallest one, it means skinny.
Crowded
From the position of the fingers brought together, we understand how crowded the place was.
Contrast
The index fingers are pointed one against the other.
Congratulations
Shaking of the two hands. It is a useful gesture to congratulate somebody at a distance.
I insist
The index finger knocks rhythmically on the palm of the other hand.
Idea
The index finger points to the place where the idea is supposed to be born, namely the temple.
I have not understood
The flat hand is placed on the ear so as to hear better.
French gesture
Join your hands, place them on your shoulder, rest your cheek on them, and (optionally) close your eyes. It could means who is tired and wants to go to sleep, or who is asleep and shouldn't be woken up.
http://french.about.com/library/weekly/aa020901b.htm
Silence (same motion as Italian “just a minute”)
To let people know that they need to be quiet, raise your index finger in the air. The stern facial expression is optional.
http://french.about.com/library/weekly/aa020901c.htm
Clever
To indicate that you are clever or that you realize the truth faster than anyone else, tap your nose with your index finger.
http://french.about.com/library/weekly/aa020901e.htm
Great
To indicate that something is great, fantastic, etc., stretch out your arm, make a thumb up sign, and bring it down slightly, as if you are pounding in a nail in the air.
http://french.about.com/library/weekly/aa020901f.htm
Disbelief (same motion as Italian “Be alert”)
To express your disbelief at what someone is telling you, use your index finger to pull down the skin under your eye.
This is equivalent to the English expression "My foot!"
http://french.about.com/library/weekly/aa020901h.htm
Laziness
To say that someone is lazy, hold out your hand, pull on an imaginary hair growing out of it
http://french.about.com/library/weekly/aa020901i.htm
Payment
The closed first is lowered slightly while the ball of the thumb and index finger are rubbed together. It may also mean” have you the money?” or “it is a question of money”
http://french.about.com/library/weekly/aa020901j.htm
Boring
To say that someone is boring or irritating, fold your hand and use the back of your fingers to stroke up and down your cheek
http://french.about.com/library/weekly/aa020901k.htm
Crazy (same motion as Italian “idea”)
Tap your index finger on your forehead.
http://french.about.com/library/weekly/aa020901L.htm
In trouble
To indicate that someone is in trouble, hold up your hand, palm facing your chest, with your fingers loose, and shake it up and down rapidly
http://french.about.com/library/weekly/aa020901o.htm
Somebody is drunk
Make a loose fist, hold it up in front of your nose, and twist your hand (as you would rev a motorcycle) while tilting your head the other way.
http://french.about.com/library/weekly/aa020901p.htm
I’m fed up
To indicate that you are fed up or that you've had it up to here with something, hold your hand up to your forehead as if shielding your eyes from the sun, and drag it across your forehead.
http://french.about.com/library/weekly/aa020901q.htm
I don’t give a damn (I don’t care)
To indicate that you don't give a damn, bend your arm toward your shoulder several times, as if you are hitting your shoulder.
http://french.about.com/library/weekly/aa020901r.htm
Let's get the hell out of here
"Let's get the hell out of here," hold your hands out, palms down, and smack one hand down onto the other
http://french.about.com/library/weekly/aa020901s.htm
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